Digital Marketing Trends 2021: Can’t Afford to Miss Out
In 2021, global digital ad spending is projected to touch the mark of $389 billion. It is also expected that the online advertising market will grow by 17% in 2021. Overall, digital marketing is buzzing even amidst the pandemic. If you are also planning to take your brand online, you should first have a look at the top digital marketing trends.
What is Digital Marketing?
Digital marketing or also referred to as online marketing is the way of promoting your brand online using different digital communication methods. This includes social media, email, online ads, and many other marketing channels. Notably, whenever marketing takes place through digital modes, it’s digital marketing.
5 Top Digital Marketing Trends of 2021
Do you want to grow your business in 2021? Are you planning to scale up your operations soon? Then, to connect with your potential customers, you should definitely use the following digital marketing channels:
Search Engine Optimisation
Search Engine Optimisation, aka SEO, is a digital marketing stream to make your brand easier to find by search engines. SEO practices and methods constantly change with search engine algorithms.
In 2021, Google monopolizes the global desktop search traffic with over 70%, followed by Baidu at 13%, Bing at 12%, and Yahoo at 2%. To win SEO organically, you have to manipulate these search engines and get your brand recognized.
Social Media Optimisation
Behind SEO, social media optimization is the second most important digital marketing trend. Approximately 83% of B2B marketers currently use social media marketing, which offers a 29% success rate.
Today, if you can understand the behavior of different social media networks and generate content targeting your audience, you can effortlessly increase your brand’s reach in 2021.
PPC is an online marketing model in which advertisers pay a fee each time their ads are clicked. Essentially, it is a paid marketing method, but it is a lot more affordable and powerful than physical ads. Since Google is dominating the online world so running Google ads can derive numerous relevant leads your way, additionally, using various analytical tools, you can easily control and manage your online ads to achieve maximum ROI.
Old is always gold. And, email marketing is the prime example of an old yet powerful marketing method. Earlier, brands used to send commercial letters or postcards to target their customers. In the digital age, commercial messages are transmitted through emails.
However, you can’t simply send ‘Buy From Us’ emails to your customers. No, you have to be innovative and personal to stimulate your customers’ senses and indirectly vouch for them to become your paid customers.
Content is the core of all other marketing strategies. Without a well-drafted and strategic content management plan, you can’t organically grow online. When you create content targeting search engines and your audience, you can sustain for a longer period on the internet.
Where to Find the Best Digital Marketing Services in 2021?
At TheDPMedia, you can find all the top digital marketing services under your budget. We have a team of analytical and innovative digital marketers who keep an eye on the global marketing trend. For result-driven digital marketing services, contact us today!